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Company Overview
EA continued its shift toward digital goods in 2012, folding its mobile-focused EA Interactive (EAi) division "into other organizations throughout the company, specifically those divisions led by EA Labels president Frank Gibeau, COO Peter Moore, and CTO Rajat Taneja, and EVP of digital Kristian Segerstrale."[13]
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Electronic Arts Inc. (EA), also known as EA Games, is an American developer, marketer, publisher, and distributor of video games headquartered in Redwood City, California. Founded and incorporated on May 28, 1982 by Trip Hawkins,
the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games.
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As of 2014, Electronic Arts was the world's fourth-largest gaming company by revenue after Tencent, Sony and Microsoft [4] The company sparked controversies over its advertising efforts, and acquisition of other studios
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Need for Speed, The Sims,Medal of Honor, Command & Conquer, as well as newer franchises such as Crysis, Dead Space, Mass Effect, Dragon Age,Army of Two, Titanfall and Star Wars: Knights of the Old Republic, produced in partnership with LucasArts.[5] EA also owns and operates major gaming studios, EA Tiburon in Orlando, EA Canada in Burnaby, BioWare in Edmonton as well asMontreal, and DICE in Sweden.[6]
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