Vivo Logo
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Overview
Vivo is a Chinese multinational technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, Guangdong as a sub-brand of BBK Electronics. The brand focuses on providing a high quality audio experience for users by utilising Hi-Fi chips in its smartphones.[1] Software developed by the company includes the Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch OS.
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In 2012 Vivo released the X1, at the time the world’s thinnest smartphone.[2] The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic.[3] Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s.[4] Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.
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Quickly becoming a major player in the smartphone industry, Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7%.[5] With research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January 2016.[6]
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Brand Growth:
Registered for the first time in 2009, Vivo has since become registered in over 100 countries around the world. Vivo began its international expansion in 2014 when it entered the Thai market.[12] The company quickly followed this up by launching in India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines.[13][14][15]
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